This pivotal study delves into the fusion of physical and digital realms within the metaverse, scrutinizing consumer sensory perceptions across sight, touch, sound, scent, and taste. It challenges the necessity of replicating all sensory dimensions in virtual environments, revealing that while sight and touch enhance user experience, sound and scent yield mixed results, and taste replication is deemed unnecessary. The research provides critical insights into essential technologies and sensory elements for crafting immersive phygital experiences, offering a roadmap for bridging the tangible and virtual worlds.

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Exploring the dynamic shifts in business and marketing education, this article presents the MECCDAL framework as a groundbreaking solution. It addresses the pressing challenges faced by academic institutions in an era dominated by tech behemoths and online learning platforms. MECCDAL, an acronym for Mens (Mind), Executio (Execution), Cor (Heart), Corpus (Body), Digitus (Digital), Anima (Soul), and Lingua (Language), is a seven-pillar model designed for the AI-enhanced, mental wellness-conscious post-pandemic world. A case study from the American Institute of Business Experience Design demonstrates how MECCDAL revitalizes educational practices, promoting holistic well-being, creativity, and practical skills among learners. This article is a call to action for embracing MECCDAL’s comprehensive approach to nurture future business leaders.

This essay delves into the dichotomy of marketing’s perception as both a problem and a solution within various sectors, from media portrayal to academic scrutiny. It addresses the challenge of marketing’s tarnished image, often seen as superficial or manipulative, and proposes a restoration process to elevate its standing. By engaging marketing academics and marketplace agents in a collaborative effort of legitimization and diffusion, the essay outlines a strategy to reshape marketing’s narrative. This repositioning aims to reveal marketing’s true potential as a catalyst for creativity, competitive edge, and societal well-being.

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This conceptual review paper presents an innovative Employee Experience (EMX) framework, drawing parallels with customer experience insights from marketing to enrich the human resource management discourse. It proposes a multilevel model that interlinks personal, social, and cultural facets of organizational life with employee well-being, addressing functional, emotional, hedonic, and eudaimonic dimensions. The paper underscores the transformative potential of well-designed organizational experiences on employee well-being and advocates for interdisciplinary research to refine the EMX construct. It offers a fresh perspective for organizations seeking to enhance engagement and well-being in today’s globalized workplace.

This article delves into the evolving nature of luxury, challenging traditional views that often focus on exclusivity and social status. It presents a comprehensive framework that considers luxury through various theoretical lenses, stakeholder perspectives, and cultural contexts. The discussion highlights the need for an inclusive approach to luxury research, recognizing its subjective and dynamic qualities that transcend conventional economic definitions. By integrating insights from cross-disciplinary studies, this piece offers a fresh understanding of luxury as a multifaceted concept shaped by individual experiences, societal changes, and cultural norms.

This paper examines the intersection of design studies, innovation management, and food marketing to propose a novel framework for Food Experience Design (FED). Aimed at enriching consumer well-being, FED advocates for a shift from product-centric to experience-centric innovation in the food industry. By integrating multidisciplinary insights, this conceptual piece highlights the significance of pleasurable food experiences in bolstering individual and collective well-being. It calls for collaborative efforts to forge an experiential approach in food consumption and production, thereby aligning innovation strategies with the enhancement of food well-being.