This special issue examines the effects of social and physical distancing during the COVID-19 pandemic by applying a marketing perspective to understand how an extreme and unexpected situation is transforming both consumer behaviors and business practices.

This special issue sets the foundations for the phygital ecosystem and contributes to marketing theories conceptualizing how new technologies are shaping the customer experience in a new hybrid setting "phygital" connecting offline to online purchase behaviors.

The special issue "Advancing Transformative Luxury Research: Contributions to Marketing Theory About Luxury, Ethics, and Well-Being" examines the relationship between luxury and ethical and responsible business practices for well-being from a comprehensive perspective.

This special issue explores a design thinking Approach and its role in the design of healthy and pleasurable food experiences improving the food well-being of consumers and communities. This approach has the potential to foster impactful food educational programs and  innovation.

This special issue questions how experiential theory can help managers and researchers improve the individual and social well-being of employees by designing employee-centric experiences within international workplaces. 

This special issue seeks to expand on the research conducted to date and examine the relationship between food pleasure and well-being through a broad lens focusing on experiential and hedonic food and drink consumption. 

This special issue offers a new comprehensive extended reality technologies (ERT) framework. The framework serves as the basis for an all-inclusive view of ERT types to explore the different types of technology used to design phygital customer and service experiences.

The special issue questions the concept of luxury or luxuries. It takes less predominant and rather cross-disciplinary perspectives regarding the definition of the concept of luxury as a whole by adopting theoretical from sociology, anthropology, marketing, cultural studies, psychology, etc.

This special issue attempts to improve our readership’s determination to our understanding of climate change and trends of sustainable consumption as well as developing innovative solutions to stimulate changes against climate change in the hospitality and tourism industry. 

Despite the increasing importance of luxury consumption, few studies have examined customer experience related to luxury products and services. This special issue focuses on luxury marketing and luxury consumer behaviors in a highly experiential and digital context. 

This special issue examines digital luxury experiences, which are different from their offline counterparts. The integration of digital in the luxury industry has challenged a number of fundamental premises of luxury brands, including exclusivity, status, authenticity and sensory experience..