Dr. Wided Batat is the Founder of the Human-Centric Business Experience Mindset. Her talks take you inside the black box of the human-centric experience design, where you can figure out why most employee and customer experiences are frustrating.
Dr. Batat speaks on human-centric experience design, phygital, experiential marketing and customer experience, employee experience, and well-being.
Known for her visionary and engaging talks, Dr. Batat’s audiences learn how to put humans first in their businesses and design profitable and compelling experiences.
Sample of Speaking Topics
How to build the ultimate customer experience
Why do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same products, return to the same store or revisit the same destination over and over again? In this keynote, I take the audience on a journey to learn about customer experience design, its pillars, and how to implement successful customer experience strategies. The keynote will give you a solid and applicable knowledge along with many important takeaways and the best practices in the area.
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How phygital is humanizing the customer experience
I founded the phygital ecosystem to show the importance of thinking human first and technology second. While the Covid-19 pandemic showed us the positive side of the digital transformation, it also exposed its failures. In this talk, I introduce participants to this new strategic thinking by considering phygital, as a holistic busines strategy to provide their customers with both emotional and functional value while connecting physical and digital settings.
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Insights on how digital natives think, buy, and work
Who are digital natives? What kind of youth marketing to attract them? How can you effectively segment the youth market? How can you engage them in the workplace? Whether apprentices, customers, or young workforces, the youth segment is disrupting firms’ management, marketing, segmentation, and communication strategies. This talk provides cutting-edge knowledge based on my latest scientific work and a solid research over 20 years on youth generations.
Traditional marketing is dead. It is about experiential marketing
The 4P/7P Marketing Mix is dead. Is your brand ready for what's next? In this talk, I introduce participants to the New Experiential Marketing Mix (7E), the only tool that allows firms to build profitable experiences consumers cannot forget. I also provide a guide for marketers to shifting from traditional marketing strategies to the modern experiential marketing by using the 7E tool to design customer experiences in the phygital age.
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How to design engaging employee experiences
Employees are the firms’ greatest asset and their retention is a critical subject. In this talk, participants will learn about the key pillars of the employee experience and how companies can create engaging experiences to retain their employees and enhance their well-being while positively impacting the customer experience. I also provide key insights from my scientific research as well as tools and strategies to help companies connecting youth and senior employees for better management practices.
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Luxury experience design (LXD) to upgrade your brand
In this talk, you will lean about luxury experience design (LXD) I developed and important tools and strategies to reposition and upscale your brand. LXD offers you the needed framework to leverage premium prices by building brand equity while targeting high-income customers. This talk provides a novel perspective on luxury along with examples and case studies to help you maximize the value of your brand and make your product stand out in the market.
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Sample videos of Dr. Batat's English & French talks
Virtual Talk: Experiences in the Post-Pandemic Era
Media Talk: The New Experiential Marketing
Media Talk: The Luxury Experience Design (in French)
Roundtable Keynote Talk: Business & Employee Experience (in French)
For more videos, visit Dr. Batat's YouTube Channel.
To inquire about speaking engagements, coaching, or consulting, please email Dr. Batat's agent.
Dr. Batat has delivered keynote talks and consulting to global audiences including...
Please feel free to contact us if you'd like to schedule a talk, customized presentation, or coaching sessions. You can request Dr. Batat's speaker info sheet with information on fees, specifications, and logistics.
For consulting requirements, please use this contact.